Tuesday, March 25, 2008
From Furious Seasons: Lilly's Zyprexa documents in video form
"The Zyprexa Chronicles: Zyprexa Documents Hit YouTube!
A UCLA PhD candidate in History who's a reader of this site came upon a genius idea: making a video of himself reading one of the Zyprexa documents on YouTube. His name is Brad Fidler (website) and the document he chose (ZY100175096 4.1 MB .pdf) had details of a little role playing game Lilly wanted Zyprexa reps to play in order to increase their knowledge of the drug. The document is quite large, so please use my bandwidth sparingly, and is the primary "Viva Zyprexa" campaign roll out in 2000. The game is called "Family Feud" and is on page 61 of the 67 page document.
Yes, the game sounds weird, but I recall from my own pharma company reppin' days that during sales training reps often acted out various roles--doctor, nurse, purchasing agent, etc.--with one another so we could sell our products better."
And...heeeeere's the game card!
Many thanks to Philip Dawdy at Furious Seasons for bringing this to our attention.
Go see him here
UPDATE: LILLY SETTLED FOR $15M
Pocket change for them