Pharmaceuticals Anonymous

Sunday, August 22, 2010

Zombie Drug Rep

Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
"According to a story from MedAdNews, Pharmageddon 2012 is an experimental lab on social medias where communications agencies Friday Morning and S+R Medical Communications expose – in a very unusual and somewhat anonymous way – the findings of a round-table discussion they have had with doctors in early 2009. It’s meant to shed a light on the state of the relationship between healthcare professionals, the pharmaceutical industry and the marketing efforts behind pharma products by using an analogy to “2012“. They use the social media with apocalyptic scenarios to tell that story in quite an entertaining way."

Pharmageddon 2012

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