Friday, March 7, 2008
Marketing Overdose Campaign
The pharmaceutical industry spends US$60 billion on drugs marketing each year, twice as much as it spends on research and development. Yet consumers know next to nothing about where this money is going. To expose where pharma companies spend this money, how it increases drugs sales, and why this irresponsible behaviour is putting consumer health at risk, Consumers International has produced a series of short, fun films for the Marketing Overdose campaign. Watch them - and get involved.
Don't miss this expose of Pharma manipulation of physicians in Third World countries.
Drugs, Doctors and Dinners
Canada's Dr. Joel Lexchin weighs in on this
in the BMJ