Friday, March 7, 2008
Soft Targets: Nurses and the Pharmaceutical Industry
The pharmaceutical industry recognizes nursing influence on medical prescribing and identifies nurses as a marketing target. The industry has had its eye on nurses and nurse practitioners for over a decade, and is heavily invested in wooing them. The nursing literature has yet to pay much attention to the expansive reach of the pharmaceutical industry into the nursing profession. In this article, some of the key literature on the influence of drug companies upon nurses is examined.